Customer satisfaction is what companies look for while developing any product or providing any service. User Experience (UX) is a key essential element in product engineering. It needs to be enhanced for wide industrial scope. It has been a prime focus for all the organizations right from the leading ones. If a customer is satisfied with a product, only then that product will reach success.
A thorough research study should be carried out by the organizations in order to find and build an understanding of the end customer’s context, behavior and comprehension to inform the design of products or services. This helps organizations to build adequate product from consumer’s point of view. They might not be from a technical perspective but, would give a basic overview of what do they expect from a good product and how one can enhance the User Interface to let User Experience fall in place.
The data or insights related to user experience should be obtained in a systematic way. The data collection methodology depends on whether the data is a primary data or a secondary data. Primary data is the one which is the fresh data which is collected and secondary data is the one which is already collected by someone else and is just modified. We have found out the various approaches for data collection. Observation method, where the characteristics or traits are being seen from the past dates till date. Interview method, where one tries to enquire from other people and then carry out an insight. The next may be the questionnaire method where situational questions may be asked for data collection.
Study of User Experience makes a huge sense when it comes to product engineering. Over the years, we have seen that, A company might think and develop from a very technical point of view. But, that is not what the users want. Organizations should consider thinking from the user’s point of view as to what they are looking for in the application or how comfortable they are or they would be to use a particular application from the user’s perspective. We, at Nescode, emphasize on this approach. We believe that customer satisfaction is most vital in any sector.
As we mentioned that, it is indeed necessary to know what the end user wants, the approach to be carried forward to know the same is of equal importance. Make it a point of prime focus that the questionnaire should be prepared in such a way that the end users or the common people should connect to it, understand it and should be in a position to explain their view and perspective.
As mentioned earlier, the methodology for data collection may be multiple. Different organizations opt for different approaches. At Nescode, we personally follow and emphasize on the observation as well as the questionnaire approaches. Observation leads you to a detailed trait study and questionnaire helps you analyze a person’s thought in and out.
Once the organizations are done having a fair round or session of questionnaire from the user’s end, they need to draw out appropriate and valuable insights from the input. By appropriate, we mean the actual knowledge or points that would be helpful enough to develop the product or an application. By valuable, we mean that as organization's focus is on the end customer, their feedback is of utmost importance.
What would be the expected input from the user? Since it is the users who would be using the product, they would be the point of source who would be able to explain the whole real-time usability experience. These feedbacks may be related to the interface interaction or the ease of accessing. The usability insights developed based on customer feedback should be implemented for a better User Experience.The best scenario would be if these feedbacks are brought under implementation during the development process i.e., implementation should be at each step while the product gets developed. An analyst from the organization can act as a mediator between the company and the end users.
It is of great importance to discover the core user value and address it with simplicity. Only 5% - 10% of the end users might be having a technical overview of a product. Rest might not have a technical overview although, but still contribute largely in the User Experience. Hence, it is necessary to address all these User Experience feedbacks with simplicity to let the common people feel a connectivity. Nescode believes in carrying forward this simplicity in all its verticals and deliverables with high quality.
Consider a real time user case scenario, wherein, a product is about to be developed which distributes books online. In this case, users can solve various issues like how books can be sold, what could be the possible ways to deliver the books, how charging could be done, etc. This would rectify almost 60% of the glitches that may come during the product development.
Product Engineering is not just limited to building up a product and delivering it on time. This way ensures only the development of a product and not that the product is going to be successful in the market or not. To make a product stand successful, thoughtful and usable design should be at the core of product engineering. This is where exactly the input from users plays a vital role. The feedback should be implemented after a thorough analysis right from the root level and not just at the end of the development process.
Apple IPhone or a Macbook? Wow! Saw the picture of Steve Jobs playing a flashback to and fro motion at the back of your mind? Well yes, just the name is enough. Apple is an ideal trend setter, and why not, developing high end products with taking care of even the minutest of the minute design issues under consideration, they surely deserve an appreciation from the mass.
For any organization, big or small, customer satisfaction is the prime focus. In order to deliver a customer- centric product, organizations need to come at the ground level themselves, obtain healthy feedback from the users and put it under implementation. Nescode has adopted the theory of Generating insights and passing it on to our new employees which would help them have a thorough behavioral study of how usability pattern dated back and how it has changed at present, helping them in developing better and advanced overview.